As we know that creators had always been working with someone to promote their creation. They had to get along with some brands, agencies, and even some public figures so that people would get to know their creations. However, because of the nature of the agreements, many of these creators ended up getting only a very small portion of the revenue generated. Besides, in the end, it is the other party which ends up having the full control of the creators’ brand, image, and even personality. Of course this kind of situation sooner or later would be some kind of resentment, either in silence or spoken out loud.
Redefining Creations With NFTs
Then comes the blockchain technology which tore such an disadvantageous system down. Promoting their creations on this platform as tokens, these creators no longer have to do business with loads of intermediaries. They can once again take back all the rights to their creations, and get all the money for what the art is worth. So, the creator is now working on nft so that they could engage directly with their fans, and offers the real experience of ownership of their true masterpieces.
The blockchain has shifted the focus better on the creator and their dedicated audience. Once, the creators might get less attention because they had to comply with the agencies, companies, and brand directors which tied them down with agreements. But now, creators can freely relay their messages to the audience, they can show the audience their true self without having to cover up for something else. On the other hand, the audience could reach out directly to their favorite creators as well. They can give their support directly and get an exceptional benefit on the day of the NFT launching.
However, not all brands or agencies had such pressuring agreements towards the creator. Some of them offered equal benefits so that both parties could work together on good terms. Even now, there are some creators which still work with both agencies and NFT platforms as well. How about you? Are you part of the creator is now working on nft alone or you will also work with some agencies to boost your likeability? Choosing the right agencies to work with could be quite tricky. But if you have observed the audiences’ trend on a crypto launchpad like kommunitas.net, you will find it easy.